- Go to Campaigns → + New.
- Enter a name (only you see it), the subject line and choose the list(s) to send to.
- Choose the format: Rich text (visual editor), Visual (drag-and-drop blocks), HTML or Markdown, and click Continue.
- Write your email. Add images under Media. Use
{{ .Subscriber.FirstName }}to greet people by name. - Click Send test to send yourself a copy and check it on your phone and computer.
- Click Start campaign to send now, or set a date under Schedule to send later.
Every email automatically contains an unsubscribe link, as the law requires. Don't remove it from your template.
After sending, Analytics shows opens, clicks and bounces per campaign. Open counts are an estimate: some email apps block tracking images.
Tips for good results: a clear subject line (no ALL CAPS or "FREE!!!"), one main message and button per email, a sensible text-to-image balance, and sending regularly (for example weekly or monthly) rather than in rare big bursts.
